About

Bushido is a product studio in Novi Sad, Serbia, building since 2017.

A small team of builders in design, product and engineering, led by its founder, for founders in the US, the UK, Germany and Denmark.

What is Bushido?

Bushido (bshdo.co) is a product design and development studio in Novi Sad, Serbia, founded in 2017 by Branko Gvoka. It designs and builds digital products, rescues apps built with AI coding tools, moves marketing sites from Webflow, Framer or WordPress to Astro, and offers CTO consulting. 50+ products shipped since 2017, rated 5.0 on Clutch.

A split globe between the past and the future, a man looking ahead.

Founder

Branko, who builds it.

Branko founded Bushido and still builds on every project, so you work with him directly. While leading it he has been co-founder and CTO of several startups, Shovel and AnyoneGroup among them. He started as an early engineer at drytools in Novi Sad, building developer tools and code generators, mentored by its two co-CTOs and their 20 years of experience. Before that he was a visiting research scholar at Rice University in Houston, co-authoring A Distributed Selectors Runtime System for Java Applications (PPPJ 2016).

  • A product mind. He starts from what the product has to do for the business, then picks the stack.
  • Ideas early. Creative where it counts, and a step ahead of where the product and the tools are going.
  • Whatever it takes. He takes the project as his own and does what it takes for it to succeed.
  • More than was asked. What leaves his hands does more than the brief said.
Branko, founder of Bushido, smiling, in black and white against a red sun.

兜 Kabuto, samurai helmet A samurai put it on before the fight. Branko puts it on for every project he takes as his own.

Since 2015

The way here.

Coming soon The full story, milestone by milestone, is being written.

  1. 01CraftBuilders who care about the craft, and tell you honestly what it takes.Its mark: 職人, shokunin, craftsman.
  2. 02ListenWe listen before we build: your problem, in your words.Its mark: 傾聴, keichō, attentive listening.
  3. 03CourageTwo weeks at your table to make the hard calls: what to build, and what to cut.Its mark: 勇, yū, courage.
  4. 04BelongWe work as part of your team, through launch and after.Its mark: 一丸, ichigan, as one.

The facts

Bushido (bshdo.co) is a product design and development studio. It is not related to the German rapper Bushido, Bushido Group, any crypto token or bushido-concept.com. The name is the samurai code, taken for the standard, not the costume.

Markets

Working with us from abroad.

  • United States Six to nine hours ahead of you. Mornings on the East Coast overlap our afternoons; we take calls until 19:00 CET. Clients there: SWANS, Flur, AnyoneGroup, Shovel.
  • United Kingdom One hour behind us. Most of the working day overlaps.
  • Germany and Denmark Same time zone. Same working hours, in English. Clients there: CachePay (Denmark), Numa (Berlin).
  • Invoicing In EUR or USD, from Bushido XYZ d.o.o. in Serbia. Business customers abroad are invoiced without Serbian VAT.
  • Contracts and data A written agreement per engagement, and a data processing agreement wherever we handle personal data under the GDPR or the UK GDPR.
  • Working language English, on every call, in every document and in every commit.

Bring us something difficult.

Thirty minutes with a builder, not a salesperson, to work out whether we are the right team for it. If we are not, we will say so.

Book a 30-minute product call The four offers